Social Media
About Course
This module dives into the world of Social Media Marketing—using platforms like Facebook, Instagram, LinkedIn, YouTube, and emerging networks to build brand presence, engage audiences, and drive conversions. You’ll learn how to develop social media strategies, create engaging content, leverage paid ads, and measure ROI. By the end of this module, you’ll understand how to harness social media as a powerful tool in your digital marketing mix.
Course Content
Introduction to Social Media
-
Lesson 1: Roadmap Ahead
02:10 -
Lesson 2: Before we move ahead
00:58 -
Lesson 3: Age before the internet
00:39 -
Lesson 4: Early internet
02:03 -
Lesson 5: Current Social Media
00:18 -
Lesson 6: Types of Media
03:50 -
Lesson 7: Speed of communication after Social Media
01:07 -
Lesson 8: Ad Share Gain Drivers
01:01 -
Lesson 9: What is Social Media Management?
04:31 -
Lesson 10: How can a business implement a Social Media Strategy?
02:35 -
Lesson 11: Facebook as an impact property: Case Study
06:32 -
Lesson 12: Case Study 2: Mc Donald’s Malaysia
04:00 -
Lesson 13: Post online comments and reviews
01:33 -
Lesson 14: Post at optimal times
03:15 -
Lesson 15: Feature a Social Media Influencer
02:54 -
Lesson 16: Growth of Social Media
02:28 -
Lesson 17: Two sides of Social Media
05:28 -
Lesson 18: Different Platforms
00:25 -
Lesson 19: Social Media Management
00:59 -
Lesson 20: Now Social Media is…
01:08