Programmatic Advertisement
About Course
This module dives deep into the Programmatic Advertising ecosystem, explaining how digital ads are bought and sold using technology and automation. You’ll learn how the ecosystem evolved from the early days of manual ad placement to today’s sophisticated, data-driven real-time bidding (RTB) systems. The module covers key components like Ad Servers, Ad Networks, DSPs, SSPs, DMPs, and Trading Desks, along with practical examples of retargeting, creative optimization, and programmatic guaranteed deals. By the end, you’ll have a clear understanding of how programmatic advertising works, why it transformed the digital ad industry, and where it’s heading next.
Course Content
Module 2 – Programmatic Advertisement
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Lesson 1: Digital Ad Ecosystem
03:26 -
Lesson 2: How the display ad is embedded on the website?
05:32 -
Lesson 3: Let us understand the 2004 Digital Ad Ecosystem
00:52 -
Lesson 4: What led to the birth of Programmatic Ecosystem?
05:39 -
Lesson 5: What is an Ad server?
04:25 -
Lesson 6: 3rd Party Ad servers
02:27 -
Lesson 7: Let us understand how Digital was sold back in 2004
02:00 -
Lesson 8: What is a Creative Optimization Tool?
01:23 -
Lesson 9: Rich Media Examples
00:53 -
Lesson 10: 2004 Digital Ad Ecosystem
02:56 -
Lesson 11: Programmatic Ecosystem Timeline
00:37 -
Lesson 12: Why there was a need for an Ad Network?
03:07 -
Lesson 13: Ad Network – Advertiser perspective
02:52 -
Lesson 14: Ad Network – Publisher perspective
03:21 -
Lesson 15: Vertical Ad Network
01:44 -
Lesson 16: Horizontal Ad Network
02:14 -
Lesson 17: What is an Ad Exchange and why was there a need for one?
03:16 -
Lesson 18: Ad Exchanges Ecosystem
03:29 -
Lesson 19: What is the role of Verification companies?
04:24 -
Lesson 20: What is DSP?
05:01 -
Lesson 21: Let’s understand DSP like a Retail Mall
02:59 -
Lesson 22: What is an SSP & why do we need an SSP?
03:14 -
Lesson 23: How the Programmatic Ecosystem Evolved?
04:21 -
Lesson 24: What is DMP?
06:46 -
Lesson 25: How DMPs work with Publishers?
10:51 -
Lesson 26: What are data suppliers?
01:38 -
Lesson 27: How DMP Works?
03:39 -
Lesson 28: Measurement
06:56 -
Lesson 29: Trading Desk – What is it & why is there a need for one?
03:43 -
Lesson 30: What is retargeting?
01:13 -
Lesson 31: Example of retargeting
00:28 -
Lesson 32: Let’s understand 1st Party, 2nd Party and 3rd Party Data
05:52 -
Lesson 33: Real Time Bidding – RTB
06:25 -
Lesson 34: Evolution of Online Display Advertising
04:27 -
Lesson 35: Preferred Deal
03:00 -
Lesson 36: What is Programmatic Guaranteed?
01:03 -
Lesson 37: What industry has to say about Programmatic Guaranteed
01:17 -
Lesson 38: How Programmatic Guarantee works?
00:18 -
Lesson 39: Example of Programmatic Guaranteed
00:29 -
Lesson 40: Programmatic Ecosystem Timeline Final
00:46 -
Lesson 41: IBM Blockchain aims to boost Unilever and Digital Media Ad Profit
00:22 -
Lesson 42: Digital Ad Ecosystem Final
00:37 -
Lesson 43: Outro & Motivation
00:42