Mobile Marketing
About Course
This module explores Mobile Marketing, one of the fastest-growing areas of digital marketing. With consumers spending more time on mobile devices than ever before, businesses must optimize their strategies for apps, mobile web, SMS, and location-based targeting. By the end of this module, you’ll understand how to design, execute, and measure mobile-first marketing campaigns that drive engagement and conversions.
Course Content
Module 6 – Mobile Marketing
-
Lesson 1: Road Map Ahead
01:03 -
Lesson 2: What is mobile marketing?
00:26 -
Lesson 3: Marketing on the Mobile – Mediums
00:35 -
Lesson 4: Audiences on Mobile
00:31 -
Lesson 5: Mobile usage is increasing rapidly
00:51 -
Lesson 6: Importance of mobile marketing
01:38 -
Lesson 7: Elements of mobile marketing
01:25 -
Lesson 8: Mobile marketing facts
00:59 -
Lesson 9: Push notifications
02:06 -
Lesson 10: App based marketing
02:56 -
Lesson 11: Location based marketing
01:16 -
Lesson 12: In-game advertising
01:15 -
Lesson 13: Pre-installed apps on your smartphone
04:44 -
Lesson 14: Type of App install campaigns
06:02 -
Lesson 15: Strategies to win the mobile apps
03:53 -
Lesson 16: App analytics
02:27 -
Lesson 17: Do I need an SDK?
04:13 -
Lesson 18: Progressive web apps
04:24 -
Lesson 19: India overtakes US to become second largest smartphone market
00:26 -
Lesson 20: Nivea sun kids
02:39 -
Lesson 21: Liseberg – a fun queue
01:57 -
Lesson 22: Burn that ad
00:58 -
Lesson 23: Sharechat
03:10 -
Lesson 24: Mobile app analytics
00:53 -
Lesson 25: Why mobile analytics?
02:00 -
Lesson 26: What are the mobile app goals?
00:48 -
Lesson 27: Mobile analytics tracking
01:02 -
Lesson 28: Mobile app analytics features
03:32 -
Lesson 29: Mobile analytics tools
00:25 -
Lesson 30: Snapshot of App analytics dashboard
02:27 -
Lesson 31: Topics covered so far
04:07