Intro to Digital Marketing
About Course
This course provides a solid foundation in digital marketing, designed for beginners who want to understand the core concepts and strategies that drive online success. You’ll explore key topics such as search engine optimization (SEO), social media marketing, email campaigns, content marketing, and paid advertising. The course also introduces you to essential tools and analytics that help measure performance and improve digital strategies.
By the end of this course, you will:
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Understand the role and scope of digital marketing in today’s business environment
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Learn how to create effective online marketing campaigns
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Gain insights into consumer behavior in the digital world
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Develop practical skills to promote brands and products online
This course is ideal for students, entrepreneurs, business owners, and professionals looking to build or enhance their digital marketing knowledge.
Course Content
Module 1 – Intro to Digital Marketing
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Lesson 1: Roadmap
00:30 -
Lesson 2: Shift your perspective
03:59 -
Lesson 3: Evolution of media
01:08 -
Lesson 4: Media vehicles
00:20 -
Lesson 5: Digital evolution of Media
01:18 -
Lesson 6: Evolution of product in our life
06:06 -
Lesson 7: Platform products can spread fast & have huge impact
01:04 -
Lesson 8: Evolution of Digital Media
07:56 -
Lesson 9: Indian advertising industry
01:56 -
Lesson 10: Growth of Indian advertising industry
01:41 -
Lesson 11: Indian advertising industry by medium 2025
01:44 -
Lesson 12: Spends by industry verticals – 2025
01:52 -
Lesson 13: Spends by industry verticals: Digital- 2025
00:55 -
Lesson 14: Indian Digital Advertising industry – Ad Formats
00:58 -
Lesson 15: Digital Industry: Vertical & Platform Split – 2025
01:04 -
Lesson 16: Indian Digital Advertising Industry
03:24 -
Lesson 17: Traditional Media Ecosystems
01:38 -
Lesson 18: Digital Ad Ecosystem Globally & India
01:18 -
Lesson 19: The Number Game
02:24 -
Lesson 20: What happens in an internet minute?
02:02 -
Lesson 21: Introduction to new age media Digital Marketing
02:45 -
Lesson 22: Digital Marketing overview
00:25 -
Lesson 23: Components of Digital Marketing
12:22 -
Lesson 24: Types of Advertising on Digital Medium
08:18 -
Lesson 25: Types of Advertising
03:45 -
Lesson 26: Examples of Ads
03:14 -
Lesson 27: Digital Media metrics
03:48 -
Lesson 28: Online activity defies stereotypes
01:02 -
Lesson 29: How companies can influence online consumers
01:36 -
Lesson 30: Topics covered so far
01:30