Content Marketing
About Course
This module explores how brands use content to attract, engage, and convert audiences. You’ll learn the principles of content strategy, storytelling, formats, distribution, and measurement. By the end of this module, you will understand how content marketing integrates into the digital ecosystem to build brand authority and drive business growth.
Course Content
Module 3 – Content Marketing
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Lesson 1: Introduction to content marketing
01:30 -
Lesson 2: Roadmap Ahead
00:58 -
Lesson 3: What is content marketing?
01:09 -
Lesson 4: Top priorities for B2C Content Creators
02:53 -
Lesson 5: 3 Key benefits
01:12 -
Lesson 6: Content marketing facts
02:27 -
Lesson 7: Critical aspect of content marketing
01:38 -
Lesson 8: Content marketing
01:47 -
Lesson 9: Scoopwhoop content marketing
02:06 -
Lesson 10: WittyFeed: the content churner – Forbes India
05:07 -
Lesson 11: Buzzfeed content marketing
00:25 -
Lesson 12: Single marketing activity that you think will make the largest commercial plot
00:34 -
Lesson 13: Premium branded content will be $20 Billion market globally by 2021
01:16 -
Lesson 14: Content marketing trends
00:51 -
Lesson 15: WittyFeed content marketing strategy
01:30 -
Lesson 16: WittyFeed numbers
00:35 -
Lesson 17: Audience personas
02:03 -
Lesson 18: Stages of content marketing
04:02 -
Lesson 19: Format, channels and goals
06:38 -
Lesson 20: How flipkart used Baadshah to increase awareness of the sale?
02:20 -
Lesson 21: How OldSpice uses video content
10:43 -
Lesson 22: How LSTN headphones used Youtube as a marketing tool
02:20 -
Lesson 23: Netflix disjointed
02:56 -
Lesson 24: Topics covered so far
00:15 -
Lesson 25: What is native advertising? & News feed ads on Facebook
07:04 -
Lesson 26: Statistics
02:24 -
Lesson 27: Influencer marketing – The silver bullet
04:23 -
Lesson 28: Why influencer marketing is the next big thing?
01:56 -
Lesson 29: Growth of Influencer Industry
03:50 -
Lesson 30: Why influencer marketin?
02:25 -
Lesson 31: Major platforms for Influencer marketing
00:27 -
Lesson 32: Which platform is the most effective for engaging your target audience?
00:28 -
Lesson 33: How buzz is created?
00:35 -
Lesson 34: How to measure your reach?
00:34 -
Lesson 35: Examples of influencer marketing
00:19 -
Lesson 36: How big can influencer marketing deal be?
02:19 -
Lesson 37: How influencer marketing is sold?
03:56 -
Lesson 38: Facebook testing the Brand Content Matching
01:08 -
Lesson 39: Creator search, suggested creators and saved lists
00:17 -
Lesson 40: Saved lists
00:59 -
Lesson 41: Case Study: One Plus
00:36 -
Lesson 42: Case Study: Wolverine Movie
00:54 -
Lesson 43: Case Study: Birla Sun Life Mutual Funds
00:47 -
Lesson 44: Examples of influencer marketing on Youtube
00:10 -
Lesson 45: Social Media Influencers face backlash from brands
02:52 -
Lesson 46: Influencer marketing one wrong
01:51 -
Lesson 47: Topics covered so far Final
05:07