Search Engine Optimization
About Course
This module covers the fundamentals and advanced concepts of Search Engine Optimization (SEO)—the practice of optimizing websites to rank higher on search engines organically. You’ll explore on-page, off-page, and technical SEO, along with keyword research, content optimization, backlinks, and analytics. By the end of this module, you’ll understand how to build sustainable SEO strategies that drive long-term visibility and growth.
Course Content
Module 5 – Search Engine Optimization (SEO)
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Lesson 1: Introduction to SEO
07:03 -
Lesson 2: Road Map Ahead
01:14 -
Lesson 3: How search engine works? (Algorithms)
02:02 -
Lesson 4: How search engine works? (Crawling)
01:10 -
Lesson 5: How search engine works? (Indexing)
00:38 -
Lesson 6: How search engine works? (Ranking)
02:37 -
Lesson 7: Main Search Engines
03:59 -
Lesson 8: What is SEO?
05:45 -
Lesson 9: Keywords: The foundation of the SEO
04:18 -
Lesson 10: Importance of SEO
02:57 -
Lesson 11: Difference between Onsite and Offsite SEO
22:10 -
Lesson 12: Onsite SEO Process
04:20 -
Lesson 13: Offsite SEO
04:58 -
Lesson 14: SEO Process
06:55 -
Lesson 15: Broken Links
03:09 -
Lesson 16: SEO Free tools
04:20 -
Lesson 17: SEO Paid tools
05:09 -
Lesson 18: Sitemap
03:40 -
Lesson 19: Heading Tags
03:54 -
Lesson 20: Google Updates
06:09 -
Lesson 21: How does the Spider/ Scroller/ Crawler work?
00:52 -
Lesson 22: Alex Rank
01:01 -
Lesson 23: Internal Linking
01:06 -
Lesson 24: Domain Authority
00:57 -
Lesson 25: Page Authority
01:25 -
Lesson 26: Schema Markup
01:27 -
Lesson 27: What is the NoFollow Tag?; When and how to use it?
05:19 -
Lesson 28: Canonical Tags
01:41 -
Lesson 29: What is Latent Semantic Indexing?
02:15 -
Lesson 30: Why Latent Semantic Indexing?
01:16 -
Lesson 31: Benefits of Latent Semantic Indexing
00:41 -
Lesson 32: How to create Latent Semantic Indexing Keywords
00:39 -
Lesson 33: What is Google Search Console
00:51 -
Lesson 34: Improve SEO using Google Search Console
02:50 -
Lesson 35: ORM Tools
01:55 -
Lesson 36: Outdated SEO Practices
00:53 -
Lesson 37: How does you site looks to Search Engines?
03:20 -
Lesson 38: SEO Explained by CommonCraft
04:22 -
Lesson 39: Case Study – Kylie Cosmetics
03:25 -
Lesson 40: Case Study – Shree Maruti Printers
01:28 -
Lesson 41: Case Study – Shop4Shops
00:37 -
Lesson 42: Case Study – Varrmas
00:57 -
Lesson 43: Topics covered so far
00:24