Search Engine Marketing
About Course
This module focuses on Search Engine Marketing (SEM), a powerful way to increase visibility on search engines through paid advertising. You’ll explore how SEM works, from keyword research and ad creation to bidding strategies and campaign optimization. By the end of this module, you’ll understand how to run effective search campaigns, measure ROI, and integrate SEM with overall digital marketing strategy.
Course Content
Module 4 – Search Engine Marketing (SEM)
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Lesson 1: Introduction to Seach Engine Marketing
02:54 -
Lesson 2: Road map ahead
04:03 -
Lesson 3: What is Search Engine Marketing?
01:10 -
Lesson 4: Pay per click
04:33 -
Lesson 5: What is Google Ads?
01:33 -
Lesson 6: Structure of Google Ads
03:16 -
Lesson 7: Account hierarchy for SEM
04:55 -
Lesson 8: Keyword match types
02:36 -
Lesson 9: Example: Keyword match types
03:07 -
Lesson 10: Bid strategies
03:46 -
Lesson 11: Quality score
05:47 -
Lesson 12: SEM works on Bidding Model
01:33 -
Lesson 13: Ad copies for SEM
06:10 -
Lesson 14: How search works?
05:53 -
Lesson 15: SEO vs. SEM
01:32 -
Lesson 16: Chumbak
05:23 -
Lesson 17: Craftsvilla
02:56 -
Lesson 18: Matalan
03:26 -
Lesson 19: Evolution of Google Search
04:13 -
Lesson 20: How search is changing the world around us
16:14 -
Lesson 21: Case Study – Estée Lauder Night – time expert
02:25 -
Lesson 22: Topics covered so far
01:46